WORK
THE CANOPY STUDIO
As Head of Moving Image. I lead and mentor a team of producers, editors, CGI & motion artists, film crew and photographers. With overall vision for operational excellence, creative and production quality. Clients include: Puma, Cobra, Honda, Southampton FC, Deliveroo, Bowers&Wilkins, Milwaukee, Ryobi & AEG.
PRISM SPORT + ENTERTAINMENT (WPP)
Worked on global brand activation content pieces in automotive, motorsport and music. Executive Producer on projects for Aston Martin Lagonda, VELO & VUSE (BAT), McLaren, Nissan, bpCastrol, McLaren and Shell.
Executive Producer
Assets: ATL, TVC, Digital, Social
Agency: Prism Sport & Entertainment
Brand: Aston Martin Lagonda
Production: Mighty Fine Productions
Director: Jamie Gazard
Producer: William Mann
DoP: Deane Thrussell
Executive Producer
Assets: ATL, TVC, Digital, Social
Agency: Prism Sport & Entertainment
Brand: Aston Martin Lagonda
Production: Progress Films / Andrew Porteous
Director: Ben Lankester
Producer: Stephen Plesniak
Executive Producer
Assets: ATL, TVC, Digital, Social
Agency: Prism Sport & Entertainment
Brand: Aston Martin Lagonda
Production: Platige Image SA
Director: Cesar Garcia
Producer: Francesca Delany
SPORTPESA
Engaged by SportPesa to create, produce and post-produce content for its halo sponsorship campaigns in F1, boxing, EPL and African football. Also CSR and internal communication content activations.
MOTORSPORT NETWORK
Engaged by Motorsport Network to write, produce and direct long form content projects. Credited Director on full version of this hour-long TV documentary about the storied careers of the very best photographers in motorsport is still being used as OTT streamed content (view below). This promo was used to publicise the main documentary on social media and at industry events such as Autosport International.
BOSE
Contracted by Bose to create a piece of activation content to push the brand's involvement in Mercedes F1 team's championship-winning Esport team and promote its QC45 headphones and other audio products. Used for external and internal comms, media and fan communication via digital and social.
DISNEY / LUCAS FILMS
Directed and produced a suite of films to promote the partnership between Disney / Lucas Films and the Renault F1 team for activation around the release of Star Wars - The Last Jedi.
RENAULT FORMULA 1 TEAM
Engaged by Renault's F1 team to write, produce & direct regular content to support internal, media and fan communication via digital and social media. Includes launch films, on-track car filming, sponsor, activation, stakeholder and shareable content.
WORLD'S FASTEST GAMER
Head of Content for McLaren WFG, that has now evolved into a long-term global Esport project. I produced, directed and managed content and strategy for digital, social and broadcast platforms to support communication of the project to media, gamers and motorsport fans. I was also a credited producer on a TV series of the event that aired on ESPN and Netflix.
YAHOO!
Co-produced a series of OTT content for Yahoo! that showcased how developments in science and technology has permiated into our everyday lives. This presenter-led series of 12 five-minute episodes featured interviews, experiments, engaging GFX and archive footage and is still showing on Yahoo! Screen.
Further examples of my OTT content below
MERCEDES FORMULA 1 TEAM
Worked for several years with the Mercedes F1 team - and the B.A.R, Brawn and Honda GP teams that preceeded them - creating, directing and producing content projects to support internal, media and fan communication via digital and social media. Includes launch films, on-track car filming, static studio shoots and shareable content. Also producing all the team's Esport content in 2018/19.
UPS / SCUDERIA FERRARI FORMULA 1 TEAM
Created and produced a video-only content campaign to leverage UPS' sponsorship of the Scuderia Ferrari F1 team. Content produced included over 30 films and animations for internal and external communications purposes to date.
Provided all creative elements of the development, pre production, production, post production as well as a hosting site for syndication.
WORLD RALLYCROSS CHAMPIONSHIP
Created and produced a light-hearted TVC and promo for Quest TV to promote its screening rights to the World Rallycross Championships. And by casting reknowed car influencer Paul Wallace in the film, it achieved huge share and view numbers on social media.
IWC WATCHES
Through my work for the Mercedes F1 Team I was engaged by team sponsors such as IWC, Petronas, Bose, Epson and Swissquote to write, produce and direct content for their own activations.
ROLLS-ROYCE MOTOR CARS
Worked for Rolls-Royce Motor Cars on all three Phantom models and Ghost reveal content. This included digital and shareable content, TVCs, dealer promo films and photography.
Also produced One Rolls-Royce, a long-form documentary film showing off the marque's Goodwood facility. This was later repurposed by the BBC for global transmission.
ROYAL BANK OF CANADA
Conceived and produced this emotive film for Royal Bank of Canada's Project V cycling initiative, aimed at bringing corporate teams of cyclists an exposure to professional training methods and team-building philosophies.
McDONALDS
Co-created and produced an interactive online film for McDonald's to promote its new Chicken Legend product.
The tongue-in-cheek film involved 12 camera shoot covering a stunt in which a Chicken Sandwich was transformed into the Chicken Legend via a world record jump for a remote controlled car. Fully interactive, veiwers could choose between several different angles to view the jump when viewed online.
UPS / LONDON 2012 OLYMPIC GAMES
Produced over 50 content pieces for UPS's London 2012 Olympics sponsorship activation. They were used for client, stakeholder, consumer and internal engagement over a two-year period. I also directed content for the brand's two-week Game-time events programme at the Olympic stadium and BAFTA. The campaign won the 2012 Hollis award for Olympic sponsorship activation
INITIAL HEALTHCARE
Initial Healthcare required an extended high quality multi-purpose film that would demostrate its range of healthcare services under a new brand indentity. Used as a TVC, on social media and for internal communications.
CANON
Canon needed high quality content support for new products. This ranges from social media films, promos, photography, wireframes and blogs. I worked on the launch kits for its Hybrid, Pixma, Legria, 1200D, XF205 and IXUS ranges
TRANSPORT FOR LONDON
Produced this observational documentary about the inner working of TFL's Lost Property office at Baker Street is part of a suite of films originated to the promote the untold stories of working London.
B.A.T.
I created, produced and directed content for British American Tobacco’s global Formula 1 sponsorship activation over a six year period. By pioneering the crossover of lifestyle, arts and music into F1, it is regarded as the sport’s most innovative sponsorship. The work led to a 23% increase in the Lucky Strike brand’s awareness world-wide.
ASTON MARTIN LAGONDA
Led an in-house content team at Aston Martin Lagonda and for Prism Sport + Entertainment. Told the AML story to a variety of audiences through news and topical copy, film and photography consumed through multiple platforms, including ATL, OTT, digital, print, media and social channels.
Worked on DBX, DBX707, Valkyrie, DBS, V8 Vantage and V12 Vantage campaigns, as well as activation partnerships with the Aston Martin and Red Bull F1 Teams
Here for further examples of OTT and TV broadcast content I've co-written, produced or directed including Enduring Legacy, the story of motorsport photography and Lenny Smallman, a TV pilot for comedy actor Richard Lumsden's alter ego, featuring several cameos by the great and good of British film and theatre.
Thanks to the brands, teams, agencies & organisations I have worked for on work featured here.
Special thanks to the creatives, directors, producers, camera & production crew, editors and production companies I’ve had the pleasure to work with.